Show 44: Effectiveness
Today's BIG topic of conversation - Effectiveness. Knowing that how we're spending our time, energy and resource creating new content is worthwhile for our business. Most of us are judging...
View ArticleShow 45: ROI
All this stuff we're doing. The blogs. The ebooks. The infographics. The podcast. The video. At some stage we have to ask ourselves 'what's the return on all this?'. For some, this is the greatest...
View ArticleShow 46: Offline
Conversations regarding content marketing naturally focus on the online world. That's where we focus on building relationships. What happens in the offline world? Can content be used as a tool to...
View ArticleShow 47: Community
Come join us for today's Marketing Homebrew as we discuss 'community'. In Show 24 we talked about the idea of embracing your audience. Knowing who you were working to create content on behalf of. The...
View ArticleShow 48: Differentiation
There's a blank canvas. The opportunity to create content to set you apart from the competition. To be remembered rather than simply being seen. How important is it to differentiate our business from...
View ArticleSeptember 2015 Podcast Stats
It's time for the quarterly progress review for Marketing Homebrew... and we've ended the month on a high! THE STATS When we launched the podcast in February we set the optimistic target of 10,000...
View ArticleShow 49: Inspiration
With a stack of tasks filling our ever bulging calendar, how do we find inspiration to do the hard stuff? The content we know we need to be creating. The media we produce to inspire our own audience....
View ArticleShow 50: Change
The big 5-0! To celebrate the 50th Marketing Homebrew show we're changing the format. In today's show we discuss the learning curve of producing and promoting a podcast. We look into the idea of why...
View ArticleShow 51: When is the best time to share the content you create?
Welcome to series three of Marketing Homebrew! And so, you're now the show producer. This week, listener Jon Love, asked us the question: When is the best time to share your content? Do you create a...
View ArticleShow 52: Your email list and brand. Focus straight away or grow naturally?
Today's Marketing Homebrew challenge is presented by Jon Love. "Should you begin building an email list, brand and identity the moment you setup your site or outlet or do you wait until things develop...
View ArticleShow 53: We f**ked up (and what we're going to do about it)
Sometimes you just have to be brutally honest with yourself. We took the podcast down the wrong route last week. We lost focus on what the fundamental reasoning we were podcasting was. To help you...
View ArticleShow 54: Take the 'L' plates off your content marketing
Does our cautious nature show? The tentative steps we take in adding new articles to our website. Will our reader sense a lack of belief if we're treading a little too carefully into the field of...
View ArticleShow 55: How to achieve Content Marketing buy-in from the very top
Today's topic of discussion - if getting the time to create new content is your biggest problem, are you receiving support from the board? If not, is the issue that senior management don't 'get' the...
View ArticleShow 56: Are our customers really the heroes?
You've probably read that you need to start sharing/telling stories through your website, right? You've probably read about the hero's journey too. The idea that through the content we create we're...
View ArticleShow 57: The content marketer's calendar. Fighting the battle of time scarcity.
There's only so much time in the day to complete the tasks marketers need to complete. So, how do you prioritise your content marketing efforts alongside the host of other initiatives you're involved...
View ArticleShow 58: Hey marketers, how well do you know your content?
Here's an interesting question to ask yourself. How we do you know the content you create? Not just you, but throughout your organisation. Can you recall what the theme of your work was 3, 6 maybe 12...
View ArticleShow 59: It's not just your blog, it's your brand!
Here's a biggie. Everything that's sat in that 'blog' section of your website. It's not just a collection of words. It's a representation of your business. It's your brand. In today's Marketing...
View ArticleShow 60: Is content just something to fill a hole?
In the grander scheme of things be honest. Is the content you're creating being created to simply fill a hole? Are you blogging because you can? Are you creating downloadable guides because you can?...
View ArticleShow 61: How to test out business ideas through content marketing
Last week McDonalds announced they were testing a new range of gourmet burgers in a select group of outlets in London. A manoeuvre to counter the growing trend for premium burgers that will impact upon...
View ArticleShow 62: Content Marketing is not the art of writing, it's the art of business
Naturally, writing is an important element of Content Marketing. However. It's not the be all and the end all of online success. That, ladies and gentleman, is the art of business. Your ability to...
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